Leap Frog Divorce – Behind The Name

by | Oct 3, 2022 | Podcast

I was recently speaking with a friend, and they asked me how I came up with the name Leap Frog Divorce. I actually love when people ask me that question because I believe it gives insight to how I run my company and who I am as a person.

There are 4 main reasons why I chose the name Leap Frog Divorce.

1) When I was getting my undergraduate degree in business administration, my professor was discussing something called ‘leap frogging’. Essentially it means that a company looks at what other companies are doing well, and they do it better. I wanted to help #divorce and #paternity clients by providing services to help them reach their goals in a higher quality way that the rest.

2) Since before I can remember, I have always had a fascination with frogs. I loved them. From statues in my room to ornaments and even stuffed animals, you could always find a frog with me.

3) I wanted the name of my company to stand out. I didn’t want to be just another lawyer in Orlando with a mundane name or just tack my name on the back of the word ‘divorce.’ I wanted to stand apart from the rest because our service is excellent. Leap Frog divorce is different, and we wanted that to shine through the name.

4) Perhaps my favorite of the reasons, but I was brainstorming on a piece of paper, and I handed it to my wife. I told her to pick out whichever name leaped out to her. She almost immediately said ‘Leap Frog Divorce.’

Leap Frog Divorce is not just a name. It’s part of what I have tried to create. High-quality help. High-quality service. High-quality results.

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Show Transcript

Welcome everybody. I’m A.J. Grossman, divorce lawyer and certified family mediator with Leap Frog Divorce. Thank you for joining me today. You know, I was talking with a friend of mine the other day, and this particular friend is important in my life. And he was asking me, how did you come up with the name Leap Frog Divorce? And you know, I get that question from time to time. And I love that question. Because the answer gives you some insight into who I am as a person. And he suggested that I make a video explaining how I came up with the name. So that’s what I’m going to share with you today.

So there are basically four reasons or purposes for the name Leap Frog Divorce. First I can remember when I was getting my undergraduate degree at San Jose State University, in Business Administration, and I was in one of my business courses, and we were discussing different strategies for implementing new products or new services, and the term leapfrogging came up.

Basically, what it is, is when you leapfrog, you do what your competitors are doing. So in my case, that would be other divorce lawyers, and you take what they’re doing, and you do it better, cheaper, faster, higher quality, with more value, whatever it may be. So taking what’s out in the marketplace and doing it better.

And that was my whole thought process behind starting Leap Frog Divorce was I wanted to help divorce clients and paternity clients by doing the services that they expect and providing the services that they need to help them reach a goal. But I wanted to do it in a different way. I wanted to do it in a better way, a more efficient way, a higher quality way. And so that was reason number one.

Reason number two is I can remember, as a child, I was fascinated by frogs. I had frog piggy banks, I had frog Christmas tree ornaments, I had frog figurines, stuffed animals, you name it, I was fascinated by frogs. So frogs have always had a, I guess, a special place in my heart. And so that was reason number two…

Arthur J. Grossman J.D., LL.M., Esq

Arthur J. Grossman J.D., LL.M., Esq

AJ Grossman graduated at the top of his Florida law school class, has been trained in Collaborative Divorce, has a Master of Laws degree in Dispute Resolution, and is a Barrister member of the invite-only Central Florida Family Law Inn of Court. His aggressive advocacy on behalf of his clients provides hope and reassurance throughout challenging divorces.


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